About Us

The Interlake Tourism Association (ITA) is a non-profit membership-driven organization. Our new Vision and Mission statements reflect well on the goals of the association.

Our Vision

Manitoba’s Interlake is a tourism destination of choice

Our Mission

To entice visitors by sharing our stories, showcasing the passion of our people, and revealing the history of our inland oceans and infinite possibilities

Association Priorities

  • Assist in marketing & promoting the Interlake region and its members
  • Enhance & build regional memberships & strengths
  • Provide a Regional Voice in the tourism industry
  • Provide training and networking opportunities for members
  • Three levels of membership
  • Municipal/ Town/First Nations (see Community Profiles for list)
  • Industry – may include business or groups/ organizations
  • Museum, Non-Profit or Groups (Income under $30,000)

Become an ITA member! 

ITA Membership Benefits Package

Membership Form – Join today!

Join our digital travel guide through the Driftscape app, a mobile app that provides a platform for local organizations/businesses to share site-specific stories, tours, and events/services. LEARN MORE!

The Tourism Manager is under the direction of a volunteer Board of Directors which is composed of six municipal directors and six industry directors elected from the members at the Annual General Meeting together with the immediate past president.

Our Executive Board

Devan McCoubrey (RM of Grahamdale) – President

VACANT – Vice President

Marilyn Williams (Red River North Tourism) – 2nd Vice President

Michael Hepples (Town of Teulon) – Treasurer

Angela Emms (RM of Rosser) – Secretary

Jacques Bourgeois (Oak Hammock Marsh) – Past President

Members at Large

Heather Hinam (Second Nature – Creative Interpretation)

Vanessa Figus/Riley Malinowski (City of Selkirk)

Justin Fiebelkorn (RM of St. Andrews)

Lisa Shaw (KALS Vacation Rentals)

Allan Sulyma (Gimli Tourism)

VACANT – Member at Large

We are currently recruiting Board Members. To review the time commitment and responsibilities of an ITA Board Member, please review and fill out our 2024 ITA BOARD OF DIRECTORS APPLICATION FORM and email to admin@interlaketourism.com.

To become a Municipal Representative for your region, please review and complete our 2024 Nomination Process for Municipality – BOARD MEMBER APPLICATION FORM and email to admin@interlaketourism.com.