Discover the Interlake with Us

Since 1992, the Interlake Tourism Association (ITA) has been a member-driven non-profit dedicated to making Manitoba’s Interlake a destination of choice. We work alongside local businesses, communities, and tourism partners to share the stories that make this region unique—stories of deep history, vibrant culture, and the awe-inspiring beauty of our inland oceans.

Our mission is to entice visitors by showcasing the passion of our people and the possibilities that await across every shoreline, trail, and town. Through collaboration, promotion, and regional pride, we invite the world to experience the Interlake—authentic, alive, and unforgettable.

Association Priorities

• Assist in marketing & promoting the Interlake region and its members

• Enhance & build regional memberships & strengths

• Provide a regional voice in the tourism industry

• Provide training and networking opportunities for members

• Three levels of membership

  • Municipal / Town / First Nations

  • Industry – may include businesses, groups or organizations

  • Museum, Non-Profit or Groups (with revenue under $30,000/year)

Interlake Tourism Association’s Manager

Dee King

2024 Executive Board

Devan McCoubrey (RM of Grahamdale) – President
Marilyn Williams (Red River North Tourism) – 1st Vice President
Kelly Kimball (Town of Stonewall) – 2nd Vice President
Michael Hepples (Town of Teulon) – Treasurer
Angela Emms (RM of Rosser) – Secretary
Jacques Bourgeois (Oak Hammock Marsh) – Past President

2024 Members at Large

Justin Fiebelkorn (RM of St. Andrews)
Vanessa Figus (City of Selkirk)
Riley Malinowski (City of Selkirk)
Kristin Mclean (Interlake Brewing)
Lisa Shaw (KALS Vacation Rentals)
Allan Sulyma (RM of Gimli)

The Tourism Manager is under the direction of a volunteer Board of Directors which is composed of six municipal directors and six industry directors elected from the members at the Annual General Meeting together with the immediate past president.

To become a Municipal Representative for your region, please review and complete our 2024 Nomination Process for Municipality – BOARD MEMBER APPLICATION FORM and email to admin@interlaketourism.com.

What Can The Interlake Tourism Association Do for You?

Becoming a member of the Interlake Tourism Association (ITA) connects your business with a growing network focused on promoting and enhancing tourism across Manitoba’s Interlake. Whether you’re an entrepreneur, non-profit organization, or municipal office, ITA membership offers a meaningful way to amplify your reach, showcase your services, and contribute to a regional identity that draws thousands of visitors each year.

Members enjoy a variety of marketing advantages, including visibility in our annual Travel Guide, features across our active social media channels, and prominent placement on the ITA website. New members also receive a complimentary Point of Interest (POI) in the Digital Travel Guide, and access to the Driftscape app, allowing your location to be part of interactive tours, gamified experiences, and augmented reality content that engage today’s mobile visitors in fresh, memorable ways.

ITA also supports member success through funding programs, skill-building workshops, and networking events. From tourism development grants to exclusive training opportunities, we help our members grow and adapt in an evolving industry. If you’re looking to boost your visibility, connect with peers, and play a part in shaping the Interlake’s tourism future, we’d love to welcome you to the association.