Since 1992, the Interlake Tourism Association (ITA) has been a member-driven non-profit dedicated to making Manitoba’s Interlake a destination of choice. We work alongside local businesses, communities, and tourism partners to share the stories that make this region unique—stories of deep history, vibrant culture, and the awe-inspiring beauty of our inland oceans.
Our mission is to entice visitors by showcasing the passion of our people and the possibilities that await across every shoreline, trail, and town. Through collaboration, promotion, and regional pride, we invite the world to experience the Interlake—authentic, alive, and unforgettable.
Association Priorities
Assist in marketing & promoting the Interlake region and its members
Enhance & build regional memberships & strengths
Provide a regional voice in the tourism industry
Provide training and networking opportunities for members
Three levels of membership
Municipal / Town / First Nations
Industry – may include businesses, groups or organizations
Museum, Non-Profit or Groups (with revenue under $30,000/ year)
Interlake Tourism Association’s Manager
Dee King
2025-2026 Executive Board
Devan McCoubrey
RM of Grahamdale
President
Marilyn Williams
Red River North Tourism
1st Vice President
Kristin MacCary
Interlake Brewing Co.
2nd Vice President
Michael Hepples
Town of Teulon
Treasurer
Kelly Kimball
Stonewall Quarry Park
Secretary
Jacques Bourgeois
Oak Hammock Marsh
Past President
2025-2026 Members at Large
Angela Emms
RM of Rosser
Vanessa Figus
City of Selkirk
Julianna Roberts
New Iceland Heritage Museum
Lisa Shaw
KALS Vacation Rentals
Ken Stadnek
RM of Bifrost-Riverton
Allan Sulyma
RM of Gimli
The Tourism Manager is under the direction of a volunteer Board of Directors which is composed of six municipal directors and six industry directors elected from the members at the Annual General Meeting together with the immediate past president.
Join Our Board of Directors
Help shape the future of our organization and the region we serve. As a Municipal Member or Industry Member, you have the opportunity to bring your expertise, perspective, and leadership to our Board of Directors. Board members play a vital role in setting direction, guiding strategy, and ensuring we fulfill our mission.
If you’re interested in joining, please complete the Board Nomination Form before September 3rd 2025. Nominations close prior to our Annual General Meeting each year.
Your voice matters, add it to the table where decisions are made.
What Can The Interlake Tourism Association Do for You?
Becoming a member of the Interlake Tourism Association (ITA) connects your business with a growing network focused on promoting and enhancing tourism across Manitoba’s Interlake. Whether you’re an entrepreneur, non-profit organization, or municipal office, ITA membership offers a meaningful way to amplify your reach, showcase your services, and contribute to a regional identity that draws thousands of visitors each year.
Members enjoy a variety of marketing advantages, including visibility in our annual Travel Guide, features across our active social media channels, and prominent placement on the ITA website. New members also receive a complimentary Point of Interest (POI) in the Digital Travel Guide, and access to the Driftscape app, allowing your location to be part of interactive tours, gamified experiences, and augmented reality content that engage today’s mobile visitors in fresh, memorable ways.
ITA also supports member success through funding programs, skill-building workshops, and networking events. From tourism development grants to exclusive training opportunities, we help our members grow and adapt in an evolving industry. If you’re looking to boost your visibility, connect with peers, and play a part in shaping the Interlake’s tourism future, we’d love to welcome you to the association.
