An Interlake Tourism Membership Delivers Strong ROI for Industry Members
Joining the Interlake Tourism Association (ITA) means becoming part of a dynamic network dedicated to promoting Manitoba’s Interlake region. Whether you’re a business, non-profit, or municipality, membership offers exclusive benefits designed to help you succeed in the tourism industry.
You’re in great company: alongside accommodations, attractions, events, retailers, municipalities, and community organizations, all working together to grow visitation and showcase what makes the Interlake special.
An annual $150 Interlake Tourism Association (ITA) business membership provides immediate, measurable value through bundled marketing, visibility, services, and access that would cost significantly more to secure independently.
Even members who make minimal use of ITA services typically receive $800–$1,500 in value, while active members can reasonably realize $2,000–$4,000annually in equivalent services and exposure.
Core Services & Direct Value to Your Business
1. Visibility Where Visitors Are Looking
- Free listing in the Interlake Travel Guide (10,000 copies, province-wide distribution)
Conservative value: ~$200 - Dedicated website listing and page on InterlakeTourism.com, generating 1.5M+ impressions annually
Conservative value: ~$400 - Organic social media amplification through ITA campaigns reaching 30,000+ views
Conservative value: ~$100
2. Embedded Marketing & Design Services
- Free ad design for the Travel Guide (non-member fees start at $200)
Value: $200–$600 - Branding and marketing guidance—access to ITA as a shared regional marketing team
Conservative value: $300–$500 annually - Members-only monthly newsletter with insights, analytics, deadlines, and funding alerts
Conservative value: ~$100
3. Access to Opportunities You Can’t Buy Alone
- Exclusive eligibility for partner marketing campaigns (Travel Manitoba, Hunt Fish Manitoba, Ciao Magazine, Driftscape, and others)
Conservative access value: $200–$600 - Tourism Development Fund eligibility, offering up to $2,000 in matching funds for projects
Expected value based on partial success rate
4. Training, Networking & Below-Market Services
- Priority access to ITA training and peer sessions
Conservative value: $150–$300 annually - Professional photography at member rates ($50/hour vs. $200/hour market rate)
Typical minimum booking value: $400+ - Professional event poster and ad design
Member price: $200 | Market value: ~$1,000
One design package equals more than six years of membership fees
ROI Snapshot
- Annual Fee: $150
- Conservative Annual Value: ~$2,350
- Estimated Return: 18× ROI
